If your online business module is web advertising (Google Adsense) then you need to read this article carefully. First thing you need to know is that the Google Adsense business model has changed over time because Google has come hard on sites called niche sites. Many Niche sites are usually thin content filled sites that are just created solely to make money with Adsense.

Niche sites usually have less than 50 articles are usually not updated regularly. These sites used to work well but recently Google has been releasing series of  algorithm update and this has cleared most of the niches sites in the search engines. And by the way ,the Google Adsense niche sites model strives with search engine traffic.

So when Google removed them from the search engines ,traffic stopped and their earning potentials dropped. Even big sites like ezinearticles was also affected.

This article discussed other risks involved in the Google Adsense business model.

Google Is Now Favouring “Authority Websites”

If you want to continue the Google Adsense business model you need to start building authority websites . Authority websites are websites with plenty ,huge, helpful content about a particular topic that gets people coming back to read. An authority site has a followership and is updated regularly. Authority websites are not hosted on free blogs .

For example , www.NairaCow.com is an authority website or blog.

How Do You Build An Authority Website That Makes Money With Google Adsense?

It starts with :

1. Keyword Research /Market Research

You will not make much if you start building an authority website in niches that are not profitable. You want to find out which niches and keywords receive high CPC (cost per click). You need to find profitable niches and markets. These are the best markets for Google Adsense business models.

You also want a market where with a lot of traffic. This simple formula explains this model perfectly.

Targeted Traffic + High CPC  = Money

2.   Get A Domain Name /Hosting Account

After finding a good niche or topic , the next thing is to buy a domain name and hosting.

I recommend NameCheap and FatCow because it is what I use. The domain name should be such that it has some of the keywords you want to target. This will help you in SEO.

3. Install WordPress

After connecting your domain name to your hosting account ,you need to install WordPress. WordPress is the number blogging software used by many websites and by top Nigerian blogs and websites .

To learn how to easily install and set up WordPress grab this course called the 3 day website course by yours truly.

4. Write Content

From your keyword research ,you will know exactly what people in your niche wants to read and what you should write for on your blog or website. The more content you write and the more you practice other web traffic strategies , the people will land on your blog site and click the ads.

My Opinion

Although Google Adsense still works , I believe you are selling yourself short if you are using your authority website with it. I would rather learn to build a list with it ,learn affiliate marketing with it or learn how to sell my products and services directly with it.

This is what I am doing with my authority site . It is what I recommend.

What do you think about authority sites , niches sites and Google Adsense?