Without traffic you can’t make a dime online.
It’s the reason sites like Facebook and big blogs make buckets of cash.
But like everything …to be able to generate traffic…that you can convert to cash….you need to know the basics.
The simple old basics.
Most people just jump into things …me… I start by understanding the basics.
So before you go blow you money on FB ads or struggle with SEO…or wherever traffic generation ideas you have…master the basics.
So what are the basics about generating traffic?
1. Traffic = People
Simple but many people don’t get it.
Traffic is not a number. Its human beings like you and me.
Yes. Human beings with laptops and phones visiting your blog, website or page.
These people have needs, wants, desires and goals like you. When you start understanding what people want, you’ll understand conversion and how to really profit from your traffic.
2. Traffic Is Nothing Without Conversion
Simply the action you want people to take when they land on your blog, website or page.
If you send traffic to a squeeze page , conversion is people who sign up.
When you send to a blog with adverts, the conversion is number of people who click the ads.
When you send to a sales page, conversion is number of people who buy.
So if you send untargeted traffic, even if it is 1 million people, and it can’t convert…you are sitting on the long thing.
So focus on conversions.
3. High Traffic Is Not profitable if it does not Convert
Especially if it does not convert.
Now, depending on your business model, high traffic can be very profitable.
For bloggers, you can sell adverts to people so they can convert.
And that’s why Linda Ikeji makes bank. That’s why most people with high traffic blogs have pepper.
For that business model, high traffic is ok.
But if you send 1 million men to a page selling designer bags for ladies…you will convert as low as 0.00 something.
That’s a waste of traffic, cash and time.
You don’t want to waste cash. Right?
Then Focus on targeted traffic.
4. Focus On Targeted Traffic
Targeted traffic is traffic of people interested in what you have to offer. For example, if you have a forex blog…sending traffic from a dating Facebook group…won’t do anything for you.
That’s why I laugh at people who spam Facebook groups.
Always drive targeted traffic to your site.
Send people who are interested in your offer or topic.
One of the best kinds of targeted traffic is SEO…because these people search for something and land on your blog or page.
PPC ads via search also works…because these people are very interested in what you have to offer.
They will remain and read (and perhaps take action) if your page have what they want.
No matter the methods you use…make sure you are driving targeted traffic.
5. Focus On Demand And What Your Traffic Wants
And one way to focus on demand is to create content people want or want to read.
If you want traffic of “women who are 30 and above and want to get married”…write or create content around what those women will want.
This boils down to knowing your target market well.
Know your audience.
Know what your traffic wants.
Know their needs and desires…and fulfill it.
Information marketers take note.
6. It Does Not Appear From Heaven
Unfortunately just having the best blog or website does not guarantee traffic. Traffic will not just appear from heaven.
You need to take it there.
Even free traffic comes from Google.
You site has to be index and rank high in the search engines for this to happen.
Google traffic (search traffic) works…but can be unreliable too.
You have to build traffic…either you get it free (via SEO and other free means) or your buy it.
So don’t sit and wait for traffic, so go get it.
How do you do this?
7. Know Where Your Target Traffic Hang Out …Then Go Drag Them To Your Site
But you can’t bully people to come to your site.
You need to have something that interests them.
Have content they want to read.
If they hang out on FB…go buy traffic there.
If they hang out on a blog, go buy banner ads there.
If the hang out on a forum, go buy the ads there.
You can buy PPC ads from different networks.
Don’t forget when they come to your site…get them to convert. And the best conversion is to…
8. Own Your Traffic By Building A List
My ultimate goal for the blog is to get subscribers.
That’s my own traffic source.
I can send emails and send clicks to any place I want.
That’s the whole noise about list building…it’s owning your traffic.
Don’t joke with it. I even have a course on that here.
When you understand these basics…you can now go buy or get free traffic that converts to cash.
If you love to know different ways to drive traffic, go here.
This comprehensive course explains how to drive cheap and high converting traffic to your site, blog or sales page…
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