If you sell info products …or plan to in the future, then listen to this. In fact as long as you a blog or create any kind of content online, knowing a bit about selling with sales pages is SUPER helpful.
In any case, if you have no interest in copywriting …then you can just close this email. If you do, keep reading.
Like you know, I just launched my sales letter templates found here.
As part of the launch, I’ll share some valuable information on creating sales pages and copywriting with you. So in the next 7 days, you discover7 common mistake people make when creating sales pages.
Here the first one.
Writing Without Doing Any Form Of Research
Most people think to create a sales page you just start writing. They think words magically pull people to BUY.
This is not completely true.
Some people even think making bogus and stupid claims is why people BUY. (I’ll talk about making claims in another email).
Here’s the thing though.
What you say in a sales letter is more important than how you say it. That’s a quote from my mentor…Gary Halbert. Meaning….
Knowing what to write …is more important than …what you write.
Knowing exactly what to say to persuade people to buy is more important than the words and the way you say it. And the only way to know what to write or what to say…is from researching the market or niche.
It’s from knowing your market well. It’s not about being creative. It’s from Knowing their needs, wants, desires, pains, fears and emotional state of your target market.
So the more you know who you’re selling to… the more you will know what to write.
Copywriting and sales pages is not creative writing. You’re not writing to get an award. It’s to get people to take an action. So take time to know your market. Know who they are and what they WANT.
How can you do this?
A good way is to talk directly with your target market. Get someone on the phone and talk to the person.
There’re other simple ways to do it…and part of the training for Sales letter template, has a comprehensive training that shows how to research your market.
And …you also get the interview I did with an A List copywriter…where he reveals how to research your niche so you know exactly to write.
See all the details here.
PS- my next email is about reveals another common mistake people make when writing sales letters.
PPS- you need to hurry though. The price of the template will increase on the 27th of May. If you want it…get it now so you done pay more.