Let me tell you a story I read some time ago.
A young magician was slated to stage a show with an older, more experienced and more successful magician. He got a little scared because this was his BIGGEST career opportunity for getting to his next level.
He didn’t want to make any mistakes so he went off to prepare himself for the show. He learnt new tricks and practiced day and night. He left no stone unturned.
3 months later the day came.
He was now confident and prepared. At the event, he walked to the famous magician, introduced himself and said,
“Thanks for working with me. I am so honoured to be on this show with you. I have spent the last 3 months preparing hard for this show. I have learnt over 1500 magical tricks just for this show”.
He expected the famous magician to congratulate him for all his efforts but all he got was a puzzled look on the man’s face.
Perhaps 1500 magical tricks were not enough, he thought. His heart raced. Was this going to be a disaster? Why didn’t I learn more magical tricks?
After a few seconds of salience he spoke up.
“Sir, how many tricks do you usually practice for your shows?”
He braced himself for a shocking HUGE number.
“Just 8 tricks” the famous magician replied.
“Sorry sir, I didn’t get that”
“Just 8” the famous magician replied again.
He could not believe it. 8 TRICKS!!!
Lesson – you don’t need 1000 skills or tricks to succeed, you only need to master a few tricks.
The next short story will drive home this point.
Bruce Lee is known for saying something almost similar …
“I don’t fear the kungfu fighter that knows 10 000 kicks, but fear the fighter that has practiced 1 particular kick, 10 000 times”
Again it’s about MASTERING 1 or 2 things.
So what do all these have to do with business and with succeeding in 2016?
Let me explain.
You see, there are so many moving parts in any business. To succeed in any online business many skills are required and deployed.
You need products, services, technical, sales, marketing, traffic, graphics, copywriting etc. All these require skills.
I can summarize all these skills into traffic and conversion.
But you don’t need to know all these skills to succeed. Like I mentioned in email 2, you don’t need to do or know every skill.
You can (and should) outsource the different parts of your business you don’t know.
But with all that, you need to KNOW and Develop 1 skill.
I call it a super SKILL.
SPEND your time, money and do all you can to develop 1 (or 2) skills.
I am not saying done have other skills. No. I am saying spend more time and energy on 1 SUPER skill.
I am not going to tell you what it is, but either you develop a skill in the traffic side or in the conversion side of your business.
Or develop a skill that can bring the traffic and conversions parts together.
For me, I spend time, money and all my energy to develop my copywriting skills. That’s my SUPER skill.
Do you have yours?
If you decide to develop a super skill in the traffic side, then check this out. This is one of the best traffic generation training by one of the best traffic experts in the world. (and I am not exaggerating)
If you decide to develop a skill in the conversion side, then check this out. This is the one of the best copywriting training by my mentor. I have learnt so much from this GUY. You’ll too.
PS- we still have 2 more tips to go. So stay tuned.
Got any questions? Ask me.
By the way , this is part of a series. Read step 1 , step 2 , step 3 and step 4 .